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V’s global fanbases run large-scale ads to promote ‘Jinny’s Kitchen’

Nordiana Shafiee

Nordiana Shafiee

UUM News Editor, Journalist

Pic allkpop

V of K-Pop juggernaut BTS had the full backing of his global fanbase for his new variety show Jinny’s Kitchen, which premiered on Feb 24.

The fans even paid for TV commercial spots to promote the talented 27-year-old Korean idol’s first solo variety show before it started streaming on Amazon Prime Video.

According to allkpop, V’s biggest Chinese fan club – China Baidu V Barran a personal TV commercial once before the premiere of tvN’s Jinny’s Kitchen and twice during the food show’s rerun.

A poster for Jinny’s Kitchen, which is filmed in the town of Bacalar, in Mexico. Pic tvN

Apparently, each advertisement slot locations. cost US$235,000 (about RM1.04 million).

The fan club had previously done a similar show Feb 18. of support when they bought all of the commercial slots for the You Quiz On the Block show when BTS members appeared as special guest back in 2021.

V, whose real name is Kim Taehyung, also received much love from other fanbases worldwide including BTS V Union, V Inside and KTH Sup- porters, who united to promote his appearance on Jinny’s Kitchen.

Large-sized LED billboards at prime locations of Gangnam, Hongdae and Myeong-dong, in Seoul, South Korea,+ were featuring ads of the show from Feb 19 to Feb 25.

The ads featuring V had played a total of 500 times daily at the three locations.

V Inside had also bought a month’s worth of ads for a bus stop in front of the CJ ENM Centre, which began on Feb 18.

Jinny’s Kitchen is currently available to stream in various countries around the world, including Malaysia. – NST