New and pictures by Nur Amirah Binti Zakaria
SINTOK, 5September 2025: The Pusat Kajian Kes Pengurusan dan Kepimpinan (PKKPK), Universiti Utara Malaysia (UUM), was invited to contribute to the prestigious British Academy International Writing Workshops (IWW24).
The four-day programme, jointly organised by the University of Central Lancashire (UCLan) and UUM, and funded by the British Academy, brought together 25 early-career researchers from 20 higher education institutions across Malaysia. It served as a dynamic platform for knowledge sharing, academic development, and international collaboration.
As part of the programme, PKKPK shared its expertise on developing impactful teaching cases, focusing on practical strategies that strengthen both teaching and research. Participants explored simplified case structures, applied AI-assisted writing techniques to accelerate drafting, practised designing concise and effective teaching notes, and identified reputable publication avenues for disseminating their work. These sessions offered valuable hands-on experience, equipping participants with concrete steps to begin their journey as case writers.
PKKPK also highlighted its international contributions, including its feature in Harvard Business Impact with the article Adapting Case Teaching for Multilingual Classrooms, which emphasised strategies to improve student engagement and comprehension in diverse classroom settings.
In addition, PKKPK showcased its upcoming micro-credential programme, Developing Impactful Teaching Cases and Notes, designed to empower academics with innovative tools for effective teaching and research.
Reflecting on the experience, Assoc. Prof. Dr. Narentheren Kaliappen, Director of PKKPK, underscored the transformative role of case writing in academia. “We are honoured to be part of this British Academy programme. For me, every academic should write at least one case and use it in their classroom to experience its greatness. Beyond publishing and intellectual property, the real impact lies in bringing our own cases into teaching and learning – that is where transformation happens.”
Deputy Director Dr. Amalina echoed this sentiment, expressing her enthusiasm for the micro-credential project: “The response from participants was inspiring. Our micro-credential project offers academics an engaging pathway to learn, practise, and excel in teaching case writing.”
Overall, the workshop not only nurtured the professional development of early-career researchers but also reinforced PKKPK’s commitment to advancing academic excellence through innovative pedagogy and global partnerships. By equipping participants with the tools and confidence to write their own teaching cases, the initiative has laid a strong foundation for a culture of case-based learning in Malaysia’s higher education landscape.
