Pictures by OYAGSB
KUALA LUMPUR, 24 September 2025: Renowned Malaysian actor, film director, and public figure, Datuk Seri Idris bin Md Yusof, better known as Datuk Seri Eizlan Yusof, has reached a remarkable academic milestone by successfully completing his Viva Voce examination at Universiti Utara Malaysia (UUM).
He defended his Master of Science (Management) thesis entitled “Strategik dan Pengaruh Penjenamaan Peribadi Selebriti melalui Media Sosial dalam Pengurusan Kerjaya dan Reputasi” (The Strategic Influence of Celebrity Personal Branding via Social Media in Career and Reputation Management). His research offers a timely and relevant exploration of personal branding dynamics in today’s digital era.
Datuk Seri Eizlan’s academic journey was guided by Professor Emeritus Dato’ Seri Dr Mohamed Mustafa bin Ishak and Mr. Mohd Idzwan bin Yacob.
In extending its congratulations, UUM through the Othman Yeop Abdullah Graduate School of Business (OYAGSB), commended his accomplishment, highlighting it as a reflection of creativity, leadership, and scholarly pursuit.
His success represents not only a personal achievement but also an inspiration to Malaysians, demonstrating that academic excellence can be pursued alongside successful careers in the arts, business, or public service.
This milestone further reinforces OYAGSB’s standing as one of Malaysia’s leading graduate business schools. Offering wide range of postgraduate programmes at both its main campus in Sintok Kedah and its city campus in Kuala Lumpur, OYAGSB continues to deliver flexible, high-quality education tailored for working professionals, entrepreneurs, and aspiring leaders.
For more information on OYAGSB programmes, please visit: http://oyagsb.uum.edu.my – Saharah Saad
