News and photo by: Assoc. Prof. Dr. Teh Raihana Roslan
KUALA LUMPUR, 26 Julai 2026: Othman Yeop Abdullah Graduate School of Business (OYAGSB) reaffirmed its commitment to enhancing graduate employability by organising the Professional Image Building and Branding 2026 workshop for final-year students enrolled in the Master of Business Administration (MBA) and Master of Business Management (MBM) programmes.
Designed to support students’ transition from postgraduate study to the professional workplace, the workshop focused on developing essential competencies in professional image, personal branding, communication skills, and digital presence. These capabilities are increasingly vital in helping graduates meet evolving industry expectations and establish a strong professional identity.
Conducted by professional trainer Mr. Hafiz Mustapha of CuteCarry Sdn. Bhd. and coordinated by Assoc. Prof. Dr. Teh Raihana Nazirah Roslan, Director of Career Advisory Services, the workshop comprised three key modules: Professional Image, Personal Branding, and Communication Skills and Digital Branding.
Through a series of interactive and practical sessions, participants learned how to project a credible professional image, cultivate an authentic and distinctive personal brand, and communicate effectively across both face-to-face and digital platforms.
They also gained practical strategies to showcase their strengths, enhance their professional visibility, and differentiate themselves in an increasingly competitive job market.
Highlighting the significance of the initiative, Datuk Prof. Ts. Dr. Norazah Mohd Suki, Deputy Dean (Academic and International), OYAGSB, said:
“At OYAGSB, we are committed to developing graduates who are not only academically accomplished but also confident, adaptable, and professionally distinctive. In today’s competitive employment landscape, a credible professional image and an authentic personal brand are essential.
This workshop empowers our students to communicate with confidence, present themselves professionally, and position themselves strategically for future career opportunities.”
The workshop reflects OYAGSB’s ongoing commitment to producing future-ready graduates equipped with the confidence, competencies, and professional attributes required to excel, lead, and create meaningful impact in an increasingly dynamic global business environment.
